July Issue has a sense of relaxed and timeless elegance. The collection includes ready to wear combining sporty influences and feminine at the same time. This brand has everything you need for perfect day wear. The garments are very much in line with the look and feel of modish clothes which are effortless and chic enough to keep. The collection is categorized for casual wear, formal wear and party wear to kick start the season followed by a practical breakdown of colors and silhouettes focusing on a playful warmth where hues remain strong and are softened. Formal wear has a fashion focus and a hint of fun. Simplicity and quality are key as more and more consumers demand clothes with the conscience. Everyday wardrobe essentials are crafted keeping in mind the evolution of fashion. Garments are pretty and classic femininity with a new balance of the smart and casual design.